By Michael Fertik
“It takes 20 years to build a reputation and five minutes to ruin it.”
Warren Buffett said that, before the invention of the Internet.
Now, in the information age, the statement has never been more truthful. That is why I started a business, ReputationDefender, that is all about protecting reputations.Your good name, and the reputations of your family, business, and everything you love, is valuable.
So, when your neighbor, a customer, or a love interest plugs your name into a search engine, what will they find?Anyone can come along and slam you online and if that happens, search results for your name might be dominated by negative, incomplete, or even false information.
A hostile online comment might represent the uncommon experience of a dissatisfied customer or disgruntled neighbor, but due to the structure of search engines, that single opinion can be greatly amplified and made to look like a universal point of view.
You might fall victim to the sniping of an anonymous blogger or even a competitor posing as an angry customer.It’s not only easy to publish half-truths, innuendo, and falsehoods on the Internet, it’s also easy to make them stick. Many people who publish negative web content know how to make it maximally destructive.
Lies, rumors, or memes take flight easily, getting repeated, added to, and generally magnified. Even though some of these narratives are discovered to be false, very few of them get debunked as loudly as they are broadcasted in the first place. As a result, false content often becomes more visible on the web than, say, well-researched articles from reputable news sources.
It might seem illogical that bogus speculation can end up dominating searches for you, but that’s how a rumor mill works.A great strength of the Internet is that it gives everyone a voice.
That’s also one of its dangers: it can endow fraudsters and idle speculators with the appearance of authority. The danger is real. This does not mean you should stop using the Internet.
It means that you must proactively establish your accurate and positive presence on the web before there is a problem. You need to maximize your control over what people find about you, before someone else does it for you.There are options. Companies have developed software solutions for online reputation protection.
ReputationDefender, which is now a partner with TheStreet.com network, is my company, and we do just that.
Michael Fertik is the Founder and CEO of ReputationDefender, the online reputation management and privacy company.
Showing posts with label Internet Harassment. Show all posts
Showing posts with label Internet Harassment. Show all posts
Saturday, February 14, 2009
Friday, January 9, 2009
Reputation Defender - Nuke Those Nake Pics and Blog Rants
Source: Mashable.com
It’s a pretty common story these days that job applicants get turned down due to revealing Google results, offensive Facebook profiles and embarrassing blog entries. But thanks to a newly-launched service, you can monitor that info and erase it - if the site owner won’t play ball, you can set the lawyers on him.
Read more here.
It’s a pretty common story these days that job applicants get turned down due to revealing Google results, offensive Facebook profiles and embarrassing blog entries. But thanks to a newly-launched service, you can monitor that info and erase it - if the site owner won’t play ball, you can set the lawyers on him.
Read more here.
Monday, August 18, 2008
The Internet: Has it become a weapon?

It seems Internet Harassment, Online Slander, Cyberbullying and other abuses in the World Wide Web is growing! I am contacted on a daily basis from victims of today's newest lethal & legal weapon to harm others - keystrokes!
You have to wonder what possesses people to feel the need to hurt others so malicously.
With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others. E-Venge seems like a good name for it.
If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.
Read through this Blog and you will see that free speech is still in place but it will not condone defamation.
Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!
Visit my new updated Podcast website on E-Venge at http://www.suescheffpodcasts.com/ also review ReputationDefender/MyChild to help protect your children online. Visit http://www.reputationdefender.com/ for more services that could help you and your online profile.
Tuesday, July 15, 2008
E-Venge - Help Control Your Online Image
It seems Internet Harassment, Online Slander, Cyberbullying and other abuses in the World Wide Web is growing! I am contacted on a daily basis from victims of today's newest lethal & legal weapon to harm others - keystrokes!
You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others.
E-Venge seems like a good name for it.
If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.
Read through this Blog and you will see that free speech is still in place but it will not condone defamation.
Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!
Visit my new updated Podcast website on E-Venge at http://www.suescheffpodcasts.com/ also review ReputationDefender/MyChild to help protect your children online. Visit www.reputationdefender.com for more services that could help you and your online profile.
You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others.
E-Venge seems like a good name for it.
If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.
Read through this Blog and you will see that free speech is still in place but it will not condone defamation.
Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!
Visit my new updated Podcast website on E-Venge at http://www.suescheffpodcasts.com/ also review ReputationDefender/MyChild to help protect your children online. Visit www.reputationdefender.com for more services that could help you and your online profile.
Tuesday, July 1, 2008
Sue Scheff: Don't Be Cyber Bullied

By Love Our Children USA
Cyber Bullying is social terror by technology ... and it’s on the rise.
When a kid of any age, up to 18 is threatened, humiliated, harassed, or humiliated via use of technology --- this is Cyber Bullying. It’s harmful and it’s dangerous!
This social online terror is used through e-mail, cell phones, pager text messages, instant messaging, Web sites, online personal polling Web sites. It is done by kids deliberately and repeatedly and is used by an individual or group with the intention of harming other kids and teens.
It’s cool to use technology to talk to your friends and make new ones. While most kids use the Internet responsibly, others are using all of this technology to terrorize and Cyberbully!
Cyber Bullying is the perfect way for bullies to remain anonymous.
Cyber Bullying makes it easier for bullies because they are not face to face with their victim(s.)
Read Entire Article here: http://www.loveourchildrenusa.org/kidsteens_cyberbullying.php
Cyber Bullying is social terror by technology ... and it’s on the rise.
When a kid of any age, up to 18 is threatened, humiliated, harassed, or humiliated via use of technology --- this is Cyber Bullying. It’s harmful and it’s dangerous!
This social online terror is used through e-mail, cell phones, pager text messages, instant messaging, Web sites, online personal polling Web sites. It is done by kids deliberately and repeatedly and is used by an individual or group with the intention of harming other kids and teens.
It’s cool to use technology to talk to your friends and make new ones. While most kids use the Internet responsibly, others are using all of this technology to terrorize and Cyberbully!
Cyber Bullying is the perfect way for bullies to remain anonymous.
Cyber Bullying makes it easier for bullies because they are not face to face with their victim(s.)
Read Entire Article here: http://www.loveourchildrenusa.org/kidsteens_cyberbullying.php
Tuesday, June 17, 2008
Sue Scheff: Maintaining Your Online Image

Reputation Defender has expanded again - Now many people can take advantage of their MyEdge services!
I have used MyEdge for almost 2 years now have been extremely happy with their team of professionals. I was very excited to hear they have recently offered to a wider audience with reasonable costs.
Maintaining your Online Image has become a priority for so many people. As someone that was nearly destroyed in Cyberspace - I know how critical it is to be aware of what is looming on the World Wide Web.
After winning a jury verdict for over $11M for Internet Damages to my organization, my family and myself online - I will continue to use be a voice for others that are being maligned online - and continue to encourage people to look to the future - and know it will be safer online with services like ReputationDefender on your side.
Remember what you post today can haunt you tomorrow!
Wednesday, June 11, 2008
Sue Scheff: Cyber Harassment - a growing Concern
It seems Internet Harassment, Online Slander, Cyberbullying and other abuses in the World Wide Web is growing! I am contacted on a daily basis from victims of today's newest lethal & legal weapon to harm others - keystrokes!
You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others. E-Venge seems like a good name for it. If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.
Read through this Blog and you will see that free speech is still in place but it will not condone defamation.
Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!
Visit my new updated Podcast website on E-Venge at http://www.suescheffpodcasts.com/ also review ReputationDefender/MyChild to help protect your children online. Visit www.reputationdefender.com for more services that could help you and your online profile.
You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others. E-Venge seems like a good name for it. If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.
Read through this Blog and you will see that free speech is still in place but it will not condone defamation.
Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!
Visit my new updated Podcast website on E-Venge at http://www.suescheffpodcasts.com/ also review ReputationDefender/MyChild to help protect your children online. Visit www.reputationdefender.com for more services that could help you and your online profile.
Saturday, June 7, 2008
Sue Scheff Updates Website on E-Venge!

Visit http://www.suescheffpodcasts.com/ for the newly added Rachael Ray Show! The hot topic of Cyber Slander and Online Harassment was discussed. My victory of over $11.M jury verdict for damages proves that free speech will not condone Internet Defamation.
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