Michael Fertik Writes Foreword for Upcoming Best Selling Book - Google Bomb!

Pre-Order Google Bomb on Amazon.com today!

Our society has reached an all-time low. Simple keystrokes can now literally ruin lives, reputations, and cause years of suffering, and require exorbitant amounts of time, money, and sanity to rebuild a life and/or career that has been shattered by cyberbullying, Internet defamation, identity theft, privacy invasion, and so much more. There is even a term that has emerged into our lexicon that describes the practice of manipulating the ranking of web pages: Google Bomb.

Sue Scheff knows first hand about the devastating effects of Google bombing and Internet defamation. Her reputation was destroyed and she almost lost her business because of false and libelous statements about her and her business that went viral. Falling into a deep depression accompanied by agoraphobia, Sue could not escape the abusive attacks from strangers and the paranoia that accompanies such abuse. However, she fought back, and sued the figure head who launched the attack campaign and was awarded a jury verdict of $11.3 million–a case that has set the precedent for a massive debate on Internet regulation vs. free speech and Internet etiquette and safety policies.Because there is so much to navigate and know about the unknown and mostly unchartered legal territories of Internet usage, Sue has rounded up some of the world’s most preeminent experts on the newly emerging business of Internet law, including attorney John W. Dozier.

In Google™ Bomb, Dozier and Scheff offer a hybrid of memoir and prescriptive self-help, as well as a timely call to action that will arm readers with what they can do to avoid falling victim to cyber abuse, rebuild their own ruined reputations, or avoid unknowingly committing a crime against strangers on the Internet.Written with two markets in mind: those hundreds of thousands of people who are victims of Internet harassment and cannot afford legal council to help clean up their reputations, and those who have built a career, business, and personal reputation and want to be armed with protection and prevention techniques that will help them avoid falling victim to cyber bullies, hackers, e-vengers, and Phreaks.

The true-life story of Sue Scheff’s landmark lawsuit and the lessons she learned coupled with invaluable expert advice from a top Internet legal and reputation defense expert, Google™ Bomb is a heavy-hitting, one-of-a-kind book that will likely spark debate, controversy, and save lives at the same time.

Michael Fertik, CEO and Founder of ReputationDefender which is one of the pioneers of Online Reputation Management Services, writes a compelling, informative and engaging foreword. This book is a book that will touch almost everyone that uses the Internet today.

ReputationDefender CEO Michael Fertik Speaking At SXSW Today

Michael Fertik will be speaking at SXSW (South By SouthWest) this weekend and addressing the emerging trend of digital narcing. In the information age a variety of forces are shaping a voyeristic digital world wherein companies, individuals and governments can compile data to make more accurate decisions, for good or for ill.

From the NSA warrantless wiretaps to GPS targeted advertisements to monitoring flu outbreaks on Google, it is truly a brave new world.

Check out Michael Fertik and other panel speakers this Sunday (March 15th) at 5 if you are in the area.

How To Protect, Fix Your Online Reputation

Jan. 10, 2009

(CBS) Did you ever "google" yourself and find something negative?

It should worry you. Just one negative posting can cost you a job

It's estimated that more than 70 percent of employers do a Web search on job applicants as part of their hiring procedures. More than half of them admit to not bringing someone on board because of negative information they found online.

It could be something you posted years ago, or something put into cyberspace by someone you know - or even a perfect stranger.

What can you do about it?

Michael Fertik, founder of ReputationDefender.com, had some advice on The Early Show Saturday Edition.

Fertik says he started the business two years ago with one person. He now has 60 employees. His service costs about $10 a month.

Fertik told substitute co-anchor Seth Doane that safeguarding your online reputation is “as important as your credit score nowadays. Every life transaction that you have, whether you’re looking for a job, you’re looking for romance, you’re looking for a friend - people are gonna look you up on the Web and make conclusions based on what they find.

"One random, idiosyncratic piece of content about you on the Web could dominate your Google results forever," he said. "It's such an issue: It affects people who are undeserving, people who are sort of using bad judgment, all kinds of different people."

What's worse, legal recourse is murky at best, Fertik observed, saying, "The law hasn't caught up yet with privacy. The Internet has really changed the privacy landscape in a big way and the law hasn't yet caught up with it. It's lagging behind, so far."

Fertik stressed that, "You have to be on top of your (online) reputation. It's not about narcissism. It’s about your personal brand. Especially in a down economy, people are looking you up, they’re making decisions. They're denying you a job unless they find something really good about you on the Web."

He had three key pieces of advice:

First, never let anyone set up your reputation online. Establish yourself online to create a clear and positive image of you. Don't wait for someone else to destroy it. Use what he calls "Google insurance": Create a profile on something like Facebook that's positive and tasteful. Claim the real estate on your name. What is said about you on the Web isn't a function of you living a righteous life: Anyone can say something bad about you. "Write your own history," he recommended.

Second, if there's a problem with your online reputation, you have to find it. Constantly monitor the Web. Search for full names, usernames, etc. Be on top of the game. Go deep into the Internet to Web sites that aren't indexed by Google: "The deep Web - Facebook, MySpace, the pages where the content really starts to generate and become problematic."

"Monitor yourself assiduously," Fertik told Doane.

Third: The longer it's there, the more it spreads and can be archived. If you see a problem, deal with it quickly. Get in touch with people and tell them to stop, in a kind and thoughtful way, without getting a lawyer involved right away. Reach them on a human level. If you want professional help, companies such as ReputationDefender are available. As Fertik told Doane, "Nip it in the bud before it spreads and gets mirrored and replicated. If you can't do it, you want to hire the pros."

If you do find something bad about yourself, how do you get it offline?
"Sometimes," Fertik responded to Doane, "what we do is, we overwhelm the 'bad' with good to make sure that when people look you up, they see what you want them to see, they see your good videos, not necessarily the (bad ones)."

Michael Fertik to be Featured on SpotLight Radio

The Online Reputation Management Industry is booming and ReputationDefender is leading the way. With issues of Internet privacy, cyber bullying, social networking and Internet defamation being featured in mainstream media more than ever, people are finally starting to ask questions about the possible effects of their Internet use.

Listen here: http://www.blogtalkradio.com/spotlight/2008/10/23/Your-Online-Reputation-May-be-Costly-to-your-Future

The Internet: Has it become a weapon?

It seems Internet Harassment, Online Slander, Cyberbullying and other abuses in the World Wide Web is growing! I am contacted on a daily basis from victims of today's newest lethal & legal weapon to harm others - keystrokes!

You have to wonder what possesses people to feel the need to hurt others so malicously.

With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others. E-Venge seems like a good name for it.

If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.

Read through this Blog and you will see that free speech is still in place but it will not condone defamation.

Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!

Visit my new updated Podcast website on E-Venge at http://www.suescheffpodcasts.com/ also review ReputationDefender/MyChild to help protect your children online. Visit http://www.reputationdefender.com/ for more services that could help you and your online profile.

Will Your Online Profile Get Your Hired or Fired?

After reading this recent article on MSN - I can personally relate and can attest to the many emails of victims of Cyber Slander - it is a growing problem and a major concern for anyone that is applying for jobs, college applicants, simply try to run a business - as well as maintaining your virtual reputation.

http://msn.careerbuilder.com/custom/msn/careeradvice/viewarticle.aspx?articleid=1598

With stories like this, is also convinces me without a doubt that services like ReputationDefender are priceless!

Are you concerned about your online profile? Learn how to maintain it!

Sue Scheff: Impact of Cyberbullying

Victims of cyberbullying may experience many of the same effects as children who are bullied in person, such as a drop in grades, low self-esteem, a change in interests or depression. However, cyberbullying can seem more extreme to its victims because of several factors:

Occurs in children’s home. Being bullied at home can take away the place children feel most safe.

Can be harsher. Often kids say things online that they wouldn’t say in person, mainly because they can’t see the other person’s reaction.

Far reaching. Kids can send e-mails making fun of someone to their entire class or school with a few clicks, or post them on a Web site for the whole world to see.

Anonymity. Cyberbullies often hide behind screen names and e-mail addresses that don’t identify who they are. Not knowing who is responsible for bullying messages can add to a victim’s insecurity.

May seem inescapable. It may seem easy to get away from a cyberbully by going offline, but for some kids not going online takes away a major place to socialize.

Source: National Crime Prevention Council.

E-Venge - Help Control Your Online Image

It seems Internet Harassment, Online Slander, Cyberbullying and other abuses in the World Wide Web is growing! I am contacted on a daily basis from victims of today's newest lethal & legal weapon to harm others - keystrokes!

You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others.

E-Venge seems like a good name for it.

If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.

Read through this Blog and you will see that free speech is still in place but it will not condone defamation.

Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!

Visit my new updated Podcast website on E-Venge at http://www.suescheffpodcasts.com/ also review ReputationDefender/MyChild to help protect your children online. Visit www.reputationdefender.com for more services that could help you and your online profile.

Sue Scheff: Don't Be Cyber Bullied

By Love Our Children USA

Cyber Bullying is social terror by technology ... and it’s on the rise.

When a kid of any age, up to 18 is threatened, humiliated, harassed, or humiliated via use of technology --- this is Cyber Bullying. It’s harmful and it’s dangerous!

This social online terror is used through e-mail, cell phones, pager text messages, instant messaging, Web sites, online personal polling Web sites. It is done by kids deliberately and repeatedly and is used by an individual or group with the intention of harming other kids and teens.

It’s cool to use technology to talk to your friends and make new ones. While most kids use the Internet responsibly, others are using all of this technology to terrorize and Cyberbully!

Cyber Bullying is the perfect way for bullies to remain anonymous.

Cyber Bullying makes it easier for bullies because they are not face to face with their victim(s.)

Read Entire Article here: http://www.loveourchildrenusa.org/kidsteens_cyberbullying.php

SAFE EYES - Online Protection for Your Family

Safe Eyes 5.0 Parental Control Software Receives Parents’ Choice Award

Safe Eyes™ 5.0, the latest edition of Internet parental control software from InternetSafety.com, has earned a 2008 Parents’ Choice Approved award from the Parents’ Choice Foundation. The award is the latest in a series of honors for the parental monitoring software, including two consecutive Editors’ Choice awards from PC Magazine.

“If you think your family’s safety requires Internet filtering and monitoring, whatever level, this program provides an array of options to get it done,” said the Parents’ Choice Foundation in its recognition of the Safe Eyes product. The 30-year-old foundation is the nation’s oldest non-profit program created to recognize quality children’s media, including books, toys, music and storytelling, software, videogames, television and websites.

“This commendation from the Parents’ Choice Foundation reflects the growing concern that parents have over their children’s Internet use as well as the wide range of control choices that Safe Eyes offers,” said Forrest Collier, CEO of InternetSafety.com. “Every child and every family is different, so flexibility is essential. The product lets parents decide how their children use the Internet.”

Safe Eyes is a comprehensive program that enables parents to easily block objectionable websites, control Internet use by length of time as well as time of day and day of the week, block or record instant messenger chats, and block peer-to-peer file sharing programs that may expose children to dangerous material. It also allows parents to limit email use to certain addresses, and receive alerts when children post inappropriate or personal information on social networking sites like MySpace and Facebook.

The software provides broader controls than any other filtering product, including the ability to define which websites will be blocked by category, URL and keyword; receive instant alerts about inappropriate online behavior by email, text message or phone call; and remotely change program settings or view reports from any Internet-enabled computer.

Safe Eyes is also the only program of its kind that can be used in mixed Mac/PC households. A single $49.95 annual subscription covers up to three Mac and/or PC computers with the ability to customize settings for each child and enforce them on any machine. The product’s website blacklist is updated automatically every day, eliminating the need for manual updates. Safe Eyes can be downloaded at http://www.internetsafety.com/affiliate/default.php?id=1044&p=/safe-eyes/.

All Parents’ Choice Awards winners are posted to the Parents’ Choice Foundation website (http://www.parents-choice.org/).

About InternetSafety.com
Established in 1999, InternetSafety.com specializes in providing Internet safety solutions. Its flagship software, Safe Eyes, is the two-time recipient of the PC Magazine Editors’ Choice Award and was rated as the #1 parental control solution by America’s leading consumer advocacy publication. The company’s Safe Eyes and EtherShield products are providing online protection for PCs and Macs in homes, businesses and schools across more than 125 countries.

Sue Scheff: Internet Safety - Helping Parents Keep Teens Safe Online

This Press Release is posted with the permission of InternetSafety.com - Visit InternetSafety for more vital information to protect your children online.


10 Tips For Keeping Your Kids Safe On Social Networks

ATLANTA, GA — May 28, 2008 — June is Internet Safety month. With hundred of millions of teens, pre-teens—and adults—around the world using social networking sites, there’s no better time for parents to be aware of the fun, the benefits, the powerful attractions, and the potential risks that MySpace, Facebook and other similar sites offer their children.

InternetSafety.com, the recognized leader in Internet safety solutions, has assembled a list of practical tips parents can use to ensure a safe networking environment for kids:

Show Interest — Ask questions about how your child’s preferred social networking site or sites work. Kids are generally happy to demonstrate their knowledge if you show genuine interest. You can even ask your teen to show you how to set up your own social networking site—a great way to visit your child’s page and see what’s been posted there.

Encourage Instinctive Responses — Kids often can instinctively do the right thing, which makes them their own first defense against those who may take advantage online. Encourage your children to avoid contact with people they “feel funny about.” Tell them to not reveal anything online they would not want a stranger to know. Limit the posting of pictures and remind them that once something is placed online, it can never be taken back.

Know Your Kids’ Passwords — If your child changes his or her password suddenly and refuses to share it with you, that’s trouble. Insist on knowing how to access his or her accounts—then keep their confidence by not sharing the information with their friends or siblings.

Set Hours for When Kids Can Access Social Networks — Late nights are the favorite time for predators to seek out their adolescent prey. Set firm limits not only for the time of day, but also the total amount of time, that your children may access social networking sites.

Be Aware of Alternate Access Points — Kids don’t have to access their social networks at home. Libraries, friends’ houses, even cell phones make the Internet easy to reach today. Keep up with what’s happening on your child’s social networking page and be aware when changes have been made despite the lack of access from home.

Exercise Your Parental Right to Supervise — There’s a difference between being snoopy and ensuring safe activity. You don’t have to read every last word of a personal message your son or daughter sends to a friend. But you do have the right—and the obligation—to see who your kids are talking to, and to know the general subject matter.

Check for Photos — By clicking on the Windows “Start” button, you’ll find the “Search” tool. Click on “Pictures, Music or Video,” the box next to “Pictures and Photos,” and finally “Search”. Ask your child to identify any photos of strangers, or any other pictures you find questionable.
Install Filtering Software — PC products like Safe Eyes allow parents to block or record Instant Messenger chats, limit email use to prescribed addresses, block objectionable Web sites (including peer-to-peer file sharing programs that often expose kids to inappropriate material), and receive alerts when kids post personal information on social networking sites.

Watch for CyberBullying — Encourage your children to tell you immediately if they are being harassed online. Children also need to know that it is not acceptable to be a party to cyberbullying—or to remain silent when they know others are being harassed.

Visit StopCyberBullying.org or StopBullyingNow.hrsa.gov for excellent tips and information.
Don’t Lecture — Finally, if you should find reasons for concern, don’t browbeat, insult or condescend to your child. Have a discussion about values and why they are important. Respect your child but be firm. And most of all, lead by example. Parents have a powerful ability to influence their child’s behavior—and nothing is more powerful than someone who not only talks values, but lives them.

“Parents should never feel that their level of involvement in their child’s social network activity is excessive. Since 1998, the National Center for Missing and Exploited Children’s CyberTipline has logged over 33,000 tips about children being enticed online for sexual acts,” said Shane Kenny, President and COO of InternetSafety.com. “Better that the parent error on the side of intrusion, rather than bear the consequences of doing nothing.”


About InternetSafety.com
Established in 1999, InternetSafety.com specializes in providing Internet safety solutions. Its flagship software, Safe Eyes, is the two-time recipient of the PC Magazine Editors’ Choice Award and was rated as the #1 parental control solution by America’s leading consumer advocacy publication. The company’s Safe Eyes and EtherShield products are providing online protection for PCs and Macs in homes, businesses and schools across more than 125 countries.

# # # #

http://www.helpyourteens.com/
http://www.suescheff.com/
http://www.witsendbook.com/

Sue Scheff: Maintaining Your Online Image

Reputation Defender has expanded again - Now many people can take advantage of their MyEdge services!

I have used MyEdge for almost 2 years now have been extremely happy with their team of professionals. I was very excited to hear they have recently offered to a wider audience with reasonable costs.

Maintaining your Online Image has become a priority for so many people. As someone that was nearly destroyed in Cyberspace - I know how critical it is to be aware of what is looming on the World Wide Web.

After winning a jury verdict for over $11M for Internet Damages to my organization, my family and myself online - I will continue to use be a voice for others that are being maligned online - and continue to encourage people to look to the future - and know it will be safer online with services like ReputationDefender on your side.

Remember what you post today can haunt you tomorrow!

Sue Scheff: Cyber Harassment - a growing Concern

It seems Internet Harassment, Online Slander, Cyberbullying and other abuses in the World Wide Web is growing! I am contacted on a daily basis from victims of today's newest lethal & legal weapon to harm others - keystrokes!

You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others. E-Venge seems like a good name for it. If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.

Read through this Blog and you will see that free speech is still in place but it will not condone defamation.

Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!

Visit my new updated Podcast website on E-Venge at http://www.suescheffpodcasts.com/ also review ReputationDefender/MyChild to help protect your children online. Visit www.reputationdefender.com for more services that could help you and your online profile.

Sue Scheff Updates Website on E-Venge!

Visit http://www.suescheffpodcasts.com/ for the newly added Rachael Ray Show! The hot topic of Cyber Slander and Online Harassment was discussed. My victory of over $11.M jury verdict for damages proves that free speech will not condone Internet Defamation.