Friday, January 30, 2009

Sue Scheff - What are your teens posting online?


This is a very interesting article that will make parents think when safety trumps privacy - do you suspect your teen or tween is posting disturbing photos or communicating with questionable others? As a parent is is our responsibility to help keep our kids safe online. Having open lines of communication can help tremendously and helping them to understand the consequences of unflattering posts is critical.


We will spy on your teen’s website for you


More and more worried parents are resorting to using data-tracking services to keep up with what their teenagers are doing on the internet, writes Siobhan Cronin



Irish parents are the best in Europe at monitoring their kids on the internet. However, their kids are the least likely of all European children to turn to mum or dad for advice when something happens to them online.


These were the results of a recent survey by the European Commission into internet supervision by parents.


While our parents might be good at keeping tabs on their kids, cyber bullying is still on the increase, sometimes with tragic results.


Cork girl Leanne Wolfe’s horrific tales of bullying were revealed in her diary, days after her death by suicide last year.


Her sister later told of the nasty text messages and vicious internet entries which led Leanne to take her own life.
It is real-life stories like Leanne’s which have led thousands of American parents — and now a few hundred Irish ones — to resort to using a service that will keep tabs on what their children are reading, and uploading, on the web.


But it’s not just bullying that worries parents. Unfettered access to the web for our kids has also meant open access to them from anyone who is ‘roaming’ around in cyberspace.


This has led some parents to take the ultimate action — spying on their own children.


The founder of Reputation Defender, Michael Fertik, has been called to justify his online service: “Would you like to know your 16-year-old daughter is putting pictures of herself wearing only a bra on the web? Yes. People are not born with good judgment and it rarely develops by 15,” he says.
But another defence of Fertik’s service is, he claims, the prevalence of web bullying.
“When we were at school, we wrote mean notes to each other but you threw the piece of paper out the next day — now it’s on the internet wall forever,” he says.


Fertik’s solution, MyChild, scours the internet for all references to your child — by name, photography, screen name, or social network profiles.


For about €9.95 per month, the ‘online spy’ will send you a report of what your child has posted on the worldwide web.


Its approach is unashamedly tapping into parents’ paranoia: “Worried about bullies? Concerned that your teens’ friends and peers are posting inappropriate materials online,” the site asks.
Fertik, who says he has a “few hundred” Irish customers already, says his company grew out of a need to protect online privacy.


“Young people do the same things that they always did,” he points out. But now it’s on a wall on a web page. The internet is like a tattoo parlour.”


The firm, which started in his apartment in Kentucky, and now employs 65 staff servicing 35 countries, brought in revenues of $5.5m (€4.3m) this year.


He insists there is no “hacking” involved. His staff go through legitimate channels, but are simply better trained in the ways of teenage internet usage than most parents.
“We always encourage the parent to get the password — we don’t want to be spying on kids,” he adds.
One of the things that often causes concern among parents is the practice of their own lives being discussed on a website. “These things have always been discussed by children, but now it’s up there for everyone to see. Things like: ‘My parents are fighting’ or ‘I think they are going to get a divorce’.”


In pre-web days, we all had very intimate conversations with our peers about our home lives — either in person, or on the phone. Now it’s all on the internet, Fertik notes.


Once the offending material is identified, Reputation Defender can delete it, on the instructions of the parent, whether it involves comments, photographs or videos posted on social-networking sites, or on chat rooms or forums.


The service has become so popular that the company now offers packages to adults to manage search engine results, ‘reputation’ for career purposes, and general ‘privacy’ — so that you can stop sites selling your personal information to others.


But that very privacy is the reason that children’s rights organisations around the world have come out strongly against the practice.


Michael McLoughlin of Youthwork Ireland, which provides support and youth services for over 40,000 young people, says that while there may be some justification of the service for younger teens, this could become somewhat blurred when dealing with children of 16 or 17 years of age.
“At that stage in their lives they should really know what they are doing themselves,” he says. Youthwork Ireland is currently preparing guidelines for youth workers dealing with online bullying. “We try to tool them up on social networking, and try to improve the safety aspects.”
The ISPCC agrees that children need to be made aware of the risks of online networking. However, National Childline Manager Margie Roe says that while parents need to respect privacy and maintain trust, they also need to police their children if they think they might be in any danger.


“If a parent is concerned about their child, they have a right to protect them,” she says.
“They need to be careful they don’t damage the trust between them and their child, but if they feel their behaviour is in anyway unusual, or their child is disappearing a lot, then it could be justified.”


This would be particularly relevant if parents are concerned their children might be making plans to hook up with people they have only met online, says Margie.


Michael Fertik is adamant that he is not doing anything ethically wrong.


“If a kid is 18 or older, we won’t do it. Parents who are signing up for this feel they don’t know how to keep up with their kids and they don’t understand Facebook or Bebo.”


He says the children themselves have mastered the art of ‘multiple’ personalities, in order to make discovery of their sites more difficult, but Reputation Defender is on their case.


However, even Fertik’s own ’solution’ can be subject to unsavoury interference. The system flags a query when the last name of the parent does not match the child’s, prompting further requests from the applicant, before they are given information on the child’s use of the web.
Fertik’s attitude appears to be that online surveillance is now a necessary evil in our modern world.


“There is no medical privacy for kids, no legal privacy. We are not suggesting they shouldn’t be allowed use the internet, but it’s like driving a car — you want to make sure they know how to drive first.


“We are not spying on someone else’s kid. It’s a new day, the internet brings new threats, and we need new armour.”
- Siobhan Cronin

Saturday, January 24, 2009

Sue Scheff: Video Reputation Management - ReputationDefender


Do you feel the need to trust a professional service to monitor your online reputation protect your privacy, and maybe even use for civil and criminal lawsuits? ReelSEO’s Grant Crowell interviews Michael Fertik, CEO of ReputationDefender, about where automated tools are today with monitoring video online, what’s expected to improve with advances in technology, and what are some of the best ways people can go about monitoring and managing their ‘video reputation’ today.


Michael’s Bio


For some background, Michael Fertik’s company profile reads: “a repeat Internet entrepreneur and CEO with experience in technology and law. After law school, he clerked for Chief Judge Danny J. Boggs of the Sixth Circuit Court of Appeals of the United States. He is a graduate of Harvard College and Harvard Law School. In his capacity as CEO of ReputationDefender, Michael serves on the advisory board of The Internet Keep Safe Coalition (iKeepSafe), a non-profit that works for the health and safety of youth online.”
The following video clip features an roundtable panel discussion about online reputation management with Michael Fertik on “Digital Age” - WNYE/Ch 25 (NYC TV):
http://www.reelseo.com/video-reputationdefender-fertik/

Thursday, January 15, 2009

How To Protect, Fix Your Online Reputation

Jan. 10, 2009

(CBS) Did you ever "google" yourself and find something negative?

It should worry you. Just one negative posting can cost you a job

It's estimated that more than 70 percent of employers do a Web search on job applicants as part of their hiring procedures. More than half of them admit to not bringing someone on board because of negative information they found online.

It could be something you posted years ago, or something put into cyberspace by someone you know - or even a perfect stranger.

What can you do about it?

Michael Fertik, founder of ReputationDefender.com, had some advice on The Early Show Saturday Edition.

Fertik says he started the business two years ago with one person. He now has 60 employees. His service costs about $10 a month.

Fertik told substitute co-anchor Seth Doane that safeguarding your online reputation is “as important as your credit score nowadays. Every life transaction that you have, whether you’re looking for a job, you’re looking for romance, you’re looking for a friend - people are gonna look you up on the Web and make conclusions based on what they find.

"One random, idiosyncratic piece of content about you on the Web could dominate your Google results forever," he said. "It's such an issue: It affects people who are undeserving, people who are sort of using bad judgment, all kinds of different people."

What's worse, legal recourse is murky at best, Fertik observed, saying, "The law hasn't caught up yet with privacy. The Internet has really changed the privacy landscape in a big way and the law hasn't yet caught up with it. It's lagging behind, so far."

Fertik stressed that, "You have to be on top of your (online) reputation. It's not about narcissism. It’s about your personal brand. Especially in a down economy, people are looking you up, they’re making decisions. They're denying you a job unless they find something really good about you on the Web."

He had three key pieces of advice:

First, never let anyone set up your reputation online. Establish yourself online to create a clear and positive image of you. Don't wait for someone else to destroy it. Use what he calls "Google insurance": Create a profile on something like Facebook that's positive and tasteful. Claim the real estate on your name. What is said about you on the Web isn't a function of you living a righteous life: Anyone can say something bad about you. "Write your own history," he recommended.

Second, if there's a problem with your online reputation, you have to find it. Constantly monitor the Web. Search for full names, usernames, etc. Be on top of the game. Go deep into the Internet to Web sites that aren't indexed by Google: "The deep Web - Facebook, MySpace, the pages where the content really starts to generate and become problematic."

"Monitor yourself assiduously," Fertik told Doane.

Third: The longer it's there, the more it spreads and can be archived. If you see a problem, deal with it quickly. Get in touch with people and tell them to stop, in a kind and thoughtful way, without getting a lawyer involved right away. Reach them on a human level. If you want professional help, companies such as ReputationDefender are available. As Fertik told Doane, "Nip it in the bud before it spreads and gets mirrored and replicated. If you can't do it, you want to hire the pros."

If you do find something bad about yourself, how do you get it offline?
"Sometimes," Fertik responded to Doane, "what we do is, we overwhelm the 'bad' with good to make sure that when people look you up, they see what you want them to see, they see your good videos, not necessarily the (bad ones)."

Sunday, January 11, 2009

ReputationDefender Launches their Official MySpace Page



ReputationDefender recently launched their MySpace page.


As the Internet expands through all new Social Networking websites, keep in touch with your own name and reputation. Remember, what you post today can haunt you tomorrow. Parents, take a moment to review ReputationDefender/MyChild - to help maintain your kids online profile.

Friday, January 9, 2009

Reputation Defender - Nuke Those Nake Pics and Blog Rants

Source: Mashable.com

It’s a pretty common story these days that job applicants get turned down due to revealing Google results, offensive Facebook profiles and embarrassing blog entries. But thanks to a newly-launched service, you can monitor that info and erase it - if the site owner won’t play ball, you can set the lawyers on him.

Read more here.

Wednesday, January 7, 2009

Sue Scheff: ReputationDefender Continues to Grow - As the Internet Expands!

As a victim and survivor of the wicked web (at times), I was vindicated at a jury trial for damages when I was awarded over $11M for the defamatory comments posted about me.

I credit my attorney, David Pollack, for successfully proving to the jury how I was damaged (defamed) online.

What happens after the jury goes home and I have my $11.3M judgment? Well, you get a lot of media attention, new stalkers arrive, you become a Limited Public Figure (something I was not prior this major victory), and before you know it - you are the face of Internet Defamation Survivor. However what it doesn't do is erase the ugliness the perpetrator did to you online.

For that, I sought out the services of Reputation Defender. O-kay, so you can't literally erase all the unflattering online statements - but you can start filling the web with who you really are - and what you believe in.

I used ReputationDefender MyEdge - which is a priceless service for anyone that owns a business or has a reputation to protect. You can have a 20 year old reputable company literally destroyed within 20 minutes with a few keystrokes!

Here are some articles to help you find out more about how Reputation Defender can help you.

As a parent advocate, I always recommend MyChild - which helps parents monitor where their child's name is being used! Remember, kids think that applying for colleges and filling out employment applications is far away - in a child's mind, 2-4 years seems like a lifetime - but in reality - what goes online today - can haunt them tomorrow and years from tomorrow.

My Good Name Protector ReputationDefender Raises $2.6M In 1st Round

VentureBeat on Reputation Defender

ReputationDefender Official Blog

Teacher Fired Over MySpace Photo

Mahalo on Reputation Defender

Reputation Defender Official MySpace

Wired.com - Delete Your Bad Web Rep

Mashable.com on Reputation Defender

Fast Company on Reputation Defender

CyberLaw - Stanford.edu - Reputation Defender Article

Reputation Defender Turnstile

WRAL - Local Tech Wire

TradeVibes - Reputation Defender

There are many more.... I receive many emails from people all over the country and world that are being harmed online - many cannot afford the high costs of litigation. I always recommend Reputation Defender as an alternative or in combination with the legal path.

I am not a spokesperson for Reputation Defender, nor do I receive money or referral fees from them - I simply am a very satisfied client and want others to know there is such a service out there as Internet Gossip can be viewed as FACT. In many cases, that can hurt a persons' reputation.

Sunday, January 4, 2009

Sue Scheff - Reputation Defender 2009 MyChild - Keeping Your Kids Safe ONLINE



Reputation Defender is a priceless service that many parents cannot afford to pass up. As a client of Reputation Defender, I know first hand how it helps keep your online image in line with your real life person and more importantly help protect your child in cyberspace!

Source: Reputation Defender/MyChild

Why should your online reputation matter to your kid or teen?

Teens have always cared about their reputations - their lives revolve around it. Today, the difference is that the Internet defines the reputation of a person. We search for information about each other constantly. Knowing what's online is part of parenting in the 21st Century because:

26% of college admissions officers use search engines to research candidates1
64% of teens say that most teens do things online that they wouldn't want their parents to know about.

Don't feel powerless any longer. MyChild is the solution!